In advertising, it's important that you keep up with the latest technology in order to figure out more efficient and effective ways to connect with your consumers.
Today, we interview director of technology, Ivan Mayes, to get his take on where the industry is going with its constantly evolving innovations.
In a perfect world, side hustles wouldn’t have to exist, but this is far from a perfect world. Rather than seeing a side hustle as a second job though (because, let’s be honest, the only reason we call them side hustles is because...
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Posted by: Creativepool Editorial
Irish pubs are globally recognized cultural icons and continue to play a fundamental role in the communities they serve, and their heritage deserves to be preserved. To help showcase these pubs’ value and importance, Heineken has opened virtual...
Posted by: Creativepool Editorial
Sterling Agency February 5th, 2019, in the afternoon
PLEASE remember that technology is just the medium, NOT the message. Technologists trying to influence creatives are no different to the accounts department trying to influence ideas. Remember when the media buyers were the nerds of advertising and the creatives were the stars? AdTech is the revenge of the nerds.The medium is NOT the message, despite McLuhan's prediction. Please always remember that no matter how clever the targeting, if the message isn't compelling, it's all just a waste of time.